TAGLINES OF COMPANIES

                                    TAGLINES OF COMPANIE

L&T - We Make the Things that Make India Proud  
LG - Digitally Yours  
Sify - Making the Internet work for you  
Voltas - ACs with IQ  
Alcatel - Architect of an Internat World  
Cathy Pacific Airlines - The Heart of Asia  
MS Office 97 - Work Less, Do More  
Hyundai - Drive Your Way  
Canon - Delighting You Always  
Philips - Sense & Simplicity  
The Economic Times - The Power of Knowledge  
Cell One - The One for Everyone  
Cantabill - International Clothing  
Business World - Play the Game  
Dolphin - The Affordable Network Service  
SBI - With You all the Way  
Amway - Better Ideas-Better Life  
Omega - The Sign of Excellance  
Jaguar - Dont Dream it, Drive it  
Honda - The Power of Dreams  
MTNL - Transparency makes us Different  
SOTC - You Look the World, We Look After You  
ABN AMRO - Making More Possible  
Business Today - For managing Tomarrow  
Nokia - Connecting People  
Wipro - Applying Thought  
Air France - Making the Sky the best place on Earth  
Air Lufthansa - There's no Better Way to Fly  
Toyota - Touch the Perfection  
Jet Airways - The Joy of Flying  
ITC - Enduring Value  
IFFCO TOKIO - The Life You Desire  
Microsoft - Your Potential, Your Passion  
Epson - Exceed Your Vision  
Park Avenue - Play the Lead  
British Airways - The World is Waiting  
DIGJAM - Dressing the World  
Chevrolet - For a Special Journey called Life  
CNN - Be the First to Know  
MICO-BOSCH - The Power of We  
Sun Microsystem - The Network is the Computer  
TATA Indicom - Business Without Limits  
Amkette - When Reliability Matters  
Dell - Easy to Buy, Easy to Own  
Motorola - Intelligence Everywhere 
ICICI Bank - KV kamath - Hum Hai Na  
Compaq - Ban jaaye baat  
Hyundai Santro - The complete family car 
IBM ThinkPad----- " I think, therefore IBM"----  
Adidas ------ " Forever Sport"-----  
American Express ---- "Don't leave home without it"  
Birla Mutual Fund ----- "The name inspires Trust" -----  
kingfisher - vijay mallaya - king of good times  
TCS --- S ramadorai --- Beyond the obvious  
Wipro---Azim Premji-----Applying thought  
Infosys---Nandan M. Nilekani-----Driven by intellect,powered by values 
1. FORD – Built for the Road Ahead 
2. GM – Only GM. 
3. DAIMLER CHRYSLER – The Future of Automobile 
4. BMW – The Ultimate Driving Machine 
5. AUDI – Vorsprung Durch Technik 
6. TOYOTA - Touch The Perfection 
7. HYUNDAI - Drive Your Way 
9. HONDA - The Power of Dreams 
10. SKODA – Obsessed with Quality since 1897. 
11. VOLKSWAGEN - Drivers wanted 
12. FIAT - Driven by Passion. FIAT 
13. JAGUAR - Born to Perform 
14. LEXUS – The Pursuit of Perfection 
15. TATA MOTORS – Even More Car per Car 
1. Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion 
2. Windows XP - Do More with Less 
3. HP - Invent ; Everything is Possible 
4. Computer Associates - The software that powers the E Business 
5. CSC - Experience. Results.  
6. Accenture - High Performance. Delivered 
7. IBM - ON DEMAND 
8. LENOVO - We are building a new technology company. 
9. Apple Macintosh - Think Different. 
10. TCS - Beyond the Obvious 
11. Infosys - Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability 
12. WIPRO - Applying Thought 
13. EMC - Where Information Lives. 
14. Adobe - Simplicity at work. Better by adobe. 
15. Have You Met Life Today - Metropolitan Life Insurance Company or Metlife.  
2. The Power on your side - Allianz Group 
3. Growing and Protecting your wealth - Prudential Insurance Company 
4.We know Money - AIG or American International Group Insurance Company 
5.Trust thy name is ------- (The fill in the blank itself is the name of the organization) - LIC 
6. Be Life Confident - AXA UK 
7. You are in good hands - Allstate Insurance Company 
8. Your Partner for life - Max NewYork Life Insurance 
9. Positively Different. - Standard Insurance Company Limited. 
2. Macromedia - What the web can be. 
3. 1. India's International Bank -- Bank of Baroda 
2. Good People to Bank with -- Union Bank of India 
3. Higher Standards -- Bank of America 
4. You and Us -- UBS 
5. The Citi Never Sleeps -- CITIGROUP or CITIBANK 
6. Where Vision Gets Built -- Lehman Brothers 
7. The World's Local Bank -- HSBC 
8. A Passion to Perform -- Deutsche Bank 
9. Making More Possible -- ABN AMRO Bank 
4. 1. The Magazine of the Corporate World - BUSINESS INDIA 
2. For Managing Tomorrow - BUSINESS TODAY 
3. Intelligent Computing - CHIP 
4. Your Technology Navigator - DIGIT 
5. Play the Game - BUSINESS WORLD 
6. Journalism of Courage - The Indian EXPRESS 
7. The Power of Knowledge - THE ECONOMIC TIMES 
8. The Name India trusts for News - HINDUSTAN TIMES 
9. Read a Bestseller everyday - THE DAILY TELEGRAPH 
5. MRF - Tyres with Muscle 
CEAT - Born Tough 
EBAY - The World's Online Market Place 
AMAZON.COM - Earth's Biggest BookStore 
TIMESJOBS.COM - If you have a reason, we have the job 
BLOGGER.COM - Push Button Publishing 
Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion 
Windows XP - Do More with Less 
HP-Invent - Everything is Possible 
Accenture - High Performance. Delivered 
IBM - ON DEMAND 
LENOVO - We are building a new technology company. 
Apple Macintosh - Think Different. 
TCS - Beyond the Obvious 
Infosys - Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability 
WIPRO - Applying Thought 
Adobe - Simplicity at work. Better by adobe. 
Macromedia - What the web can be. 
FORD – Built for the Road Ahead 
GM – Only GM. 
BMW – The Ultimate Driving Machine 
TOYOTA - Touch The Perfection 
HYUNDAI - Drive Your Way 
HONDA - The Power of Dreams 
SKODA – Obsessed with Quality since 1897. 
VOLKSWAGEN - Drivers wanted 
FIAT - Driven by Passion. FIAT 
TATA MOTORS – Even More Car per Car 
IBM - I think, therefore IBM. 
Dell - Easy as DELL. 
Intel - Intel inside. 
LEE - The jeans that built America 
Master card - There are some things money can't buy. For everything else there's MASTERCARD. 
Kotak - Think Investments. Think Kotak. 
Sun Microsystems - The Network is the Computer 
Ernst and Young - Quality in Everything we Do 
Barclays - Fluent in Finance; Its our business to know your business 
Standard Chartered Bank - Your Right Partner 
CNBC - Profit from it 
AT&T - The World's Networking Company 
Monster.com - Never Settle 
Jet Airways - The Joy of Flying 
Lufthansa - There's no better to fly 
British airways - The Way to Fly. 
Air Canada - A breath of Fresh Air 
Sahara - Emotionally yours. 
Malaysian Airlines - Going Beyond Expectations 
Kingfisher Airlines - Fly the good times 
Exxon Mobil - Taking on the World’s Toughest Energy Challenges 
Chevron Corporation - Human Energy 
Reliance industries Limited - Growth is Life 
British Petroleum - Beyond Petroleum 
ONGC - Making Tomorrow Brighter 
IOCL - Bringing Energy to Life 
BPCL - Pure for Sure 
IBP - Pure bhi. Poora bhi 
GAIL - Gas and Beyond 
Essar corp - A positive a++itude 
Speed - High Performance Petrol 
Servo - 100 % Performance. Everytime. 
NDTV Profit - News you can Use. 
Toyota Innova - All you Desire. 
Star Sports - We know your game 
1. L&T - We Make the Things that Make India Proud  
2. LG - Digitally Yours  
3. Sify - Making the Internet work for you  
4. Voltas - ACs with IQ  
5. Alcatel - Architect of an Internat World  
6. Cathy Pacific Airlines - The Heart of Asia  
7. MS Office 97 - Work Less, Do More  
8. Hyundai - Drive Your Way  
9. Canon - Delighting You Always  
10. Philips - Sense & Simplicity  
11. The Economic Times - The Power of Knowledge  
12. Cell One - The One for Everyone  
13. Cantabill - International Clothing  
14. Business World - Play the Game  
15. Dolphin - The Affordable Network Service  
16. SBI - With You all the Way  
17. Amway - Better Ideas-Better Life  
18. Omega - The Sign of Excellance  
19. Jaguar - Dont Dream it, Drive it  
20. Honda - The Power of Dreams  
21. MTNL - Transparency makes us Different  
22. SOTC - You Look the World, We Look After You  
23. ABN AMRO - Making More Possible  
24. Business Today - For managing Tomarrow  
25. Nokia - Connecting People  
26. Wipro - Applying Thought  
27. Air France - Making the Sky the best place on Earth  
28. Air Lufthansa - There's no Better Way to Fly  
29. Toyota - Touch the Perfection  
30. Jet Airways - The Joy of Flying  
31. ITC - Enduring Value  
32. IFFCO TOKIO - The Life You Desire  
33. Microsoft - Your Potential, Your Passion  
34. Epson - Exceed Your Vision  
35. Park Avenue - Play the Lead  
36. British Airways - The World is Waiting  
37. DIGJAM - Dressing the World  
38. Chevrolet - For a Special Journey called Life  
39. CNN - Be the First to Know  
40. MICO-BOSCH - The Power of We  
41. Sun Microsystem - The Network is the Computer  
42. TATA Indicom - Business Without Limits  
43. Amkette - When Reliability Matters  
44. Dell - Easy to Buy, Easy to Own  
45. Motorola - Intelligence Everywhere 
6. . Like. No. Other. - SONY 
2. Everyone's Invited or Its hard to Imagine - SAMSUNG 
3. Life's Good - LG 
4. The Indian Multinational - VIDEOCON 
5. Born in Japan Entertaining The World - SANSUI 
6. Inspired Living - HAIER 
7. Sense and Simplicity - PHILLIPS 
8. The Perfect Experience - JVC 
9. Choose Freedom - TOSHIBA 
AMAZON.COM - Earth’s Biggest BookStore 
TIMESJOBS.COM - If you have a reason, we have the job - 
BLOGGER.COM - Push Button Publishing 
MRF - Tyres with Muscle 
CEAT - Born Tough 
EBAY - The World’s Online Market Place 
Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion 
Windows XP - Do More with Less 
HP-Invent - Everything is [...] 
1. Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion 
2. Windows XP - Do More with Less 
3. HP - Invent ; Everything is Possible 
4. Computer Associates - The software that powers the E Business 
5. CSC - Experience. Results.  
6. Accenture - High Performance. Delivered 
7. IBM - ON DEMAND 
8. LENOVO - We are building a new technology company. 
9. Apple Macintosh - Think Different. 
10. TCS - Beyond the Obvious 
11. Infosys - Powered by Intellect, Driven by Values;  
Improve your odds with Infosys Predictability 
12. WIPRO - Applying Thought 
13. EMC - Where Information Lives. 
14. Adobe - Simplicity at work. Better by adobe. 
15. Macromedia - What the web can be. 

distribution channel of Pepsi

RBK-HR

CHANNEL DYNAMICS

            Distribution channel do not stand still. New wholesaling and retailing institution emerge and new channel system evolves. There are four types of marketing channels.

1. Conventional Distribution Channel

A Channel consist one or more independent wholesaler and retailers. Each is a separate business seeking to maximize its own profits even if this goal reduces profit for the system as a whole. No. of channel members has complete or substantial control over the other members.

2. Vertical Marketing Channel

This is most recent marketing channel. A distribution channel system as producers, wholesaler and retailers act as unified systems. One channel member, the channel captain owns the others or franchises them or has so much power that they all co-operate. The channel captain can be the producer, the wholesaler or the retailer.

3. Horizontal Marketing Channel

A distribution channel system in which two or more unrelated companies put together resources or programmes to exploit an emerging marketing opportunity.

4. Multi Channel Marketing

In the past, many companies sold to single market through a single channel. Multi channel marketing occurs when a single firm uses two or more marketing channels to reach one or more customer segments.

RETAILING

            Includes all the activities involved in selling goods or services directly to final consumers for personal non-business use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing.

The major types of retailer are as following:-

1.      Specialty Store: - They sell narrow product line with deep assortment.

2.      Departmental stores: - They sell several product line with each line operated as separate department managed by specialist buyers or merchandisers.

3.      Super market: - They are relatively large, low cost, low margin, high volume self service operation designed to serve total needs for food, laundry and household maintenance product.

4.      Convenience Store: - These are relatively small store located near residential areas, open long hours, seven days a week and carrying an united lines of high turn over convenience products at slightly higher prices.

5.      Discount Store: - These sell standard merchandise at lower prices with lower margins and higher volumes.

6.      Off price Retailers: - These sell the merchandise which are bought at less than regular wholesale prices and sold as less than retail. These may be of three types mentioned as under:

a)      Factory orders

b)      Independent off price retailers

c)      Warehouse clubs ( Wholesale clubs )

Channel of Distribution of Pepsi India Beverages Pvt. Ltd. Visakhapatnam (AP)

            To make its products available at the right places at the right time in the market, the sales department of the company pays major attention on controlling the channels of distribution.

            Single type of markets channel is maintained by the company right from its pioneering stage. The nature of the channel is as follows:-

Company

Distributors

                                                         

Dealers

Different Outlet Owners

Consumers

            At first the soft drinks supplied to the distributors directly. Retailers or owners of any outlet cannot take the delivery from company. They have to take the products from their respective or nearest distributor.

            There are about 50 distributors and innumerable number of retail outlets operating with the company in its entire market areas which contains total Bihar. In all the important places of entire territory this company has its distributors.

WAREHOUSING

Every company has to store its finished goods until they sold. A strong facility is necessary because production and consumption cycles rarely match.

Warehousing is not a simply storing activity but a package of services that enables the smooth running of the industry.

The stores must be in constant touch with the use department in order to provide uninterrupted services to the manufacture and its decision since working capital is locked up in the warehousing stores in equal to money.

The stores functions can be organized in the following manner:-

a)      To receive raw material components equipments etc.

b)      To meet the demand of use department by issuing the order

c)      Accounting the transaction properly.

The company supply finished products frequently to different distributors as per the demand.

 Every distributor keeps a minimum stock of different products of the product line so that the uninterrupted supply could not affect.

TRANSPORTATION

           

            Transportation is life blood of business management and commerce. The purchase office’s job in incomplete until and unless he ensures that the material is shipped from the vendor’s premises located in different areas to his organization. Purchasing the transportation is a key element in his job particularly in the context of the transportation cost.

DISTRIBUTION OF PEPSI

Here there are four systems of distribution channels.

1.         Manufacturer…………………………………………………Consumer

2.         Manufacturer……………Retailer…………………………..Consumer

3.         Manufacturer………Wholesaler………….Retailer…………Consumer

4.         Manufacture…….Wholesaler……Jobber……Retailer……..Consumer

Channel of distribution of Pepsi India Beverages Pvt. Ltd.

By Lorry or Truck

Distributor

Dealers of customer

Conclusion and Suggestion

           

            In the earlier chapters of this report on various aspects of soft drinks industry with particular reference to establishment of ‘’Pepsi India  Beverages Pvt. Ltd.’’ Its organizational structure and channel of Distribution Pepsi India Beverage Pvt. Ltd. etc have been studied Present chapter is an attempt to summaries the whole report and present a view suggestion.

From visiting that particular area by me, I arrived at the following conclusions:-

(1)       The majority of the retailers deal in all brands of Pepsi and Coca-Cola.

(2)       The major problem faced by the distributor is the shortage of supply particularly pets.

(3)       Distributor functions just as order takes; they should contribute me and communicate to the retailers.

(4)       Although the Visi-cooler, Sign board/Display rack and Glass strength provided by Pepsi are more than Coke but still there are number of retailers, who are either not having these or others have provided them .

.